BSc (Hons) Digital Marketing (2-year degree)
Gain expertise in the vast array of marketing practices in our increasingly digital world. Accredited by the Chartered Institute of Marketing.
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Course overview
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Are you excited about the role of digital marketing in business?
Our BSc Digital Marketing degree provides an exciting and comprehensive overview of all aspects of marketing in an increasingly digital world.
The ways in which businesses broadcast themselves and connect with audiences is continually evolving, now more than ever. Here at The University of Buckingham, we understand the importance of this, and that marketing is dynamic; it is central to the success of any business, because without customers, there is no business.
What will I study?
Our BSc Digital Marketing degree provides specialism in a range of marketing areas including:
- The fundamentals of marketing
- Marketing management
- Digital economy and digital business
- Media, society, security and cyberspace
- Marketing communications in a digital world.
We will also look in depth at the role of social media in marketing, and consider the developing role of digital in luxury marketing and experiential marketing.
Uniquely, our degree also considers the role of cross-cultural management in an increasingly connected digital world, with modules on digital economy and digital business, the importance of understanding consumer behaviour, and how to achieve business success through service excellence. In completing this degree, you will have a comprehensive overview of all aspects of achieving customer delight, but with a digital focus.
Get a taste of our Digital Marketing degree – watch our latest taster webinar on YouTube.
Chartered Institute of Marketing accreditation
Our BSc Digital Marketing degree is accredited by the Chartered Institute of Marketing, so that completing your degree at Buckingham provides exemptions in the achievement of professional status as a Chartered Marketer (additional charges payable to the Chartered Institute of Marketing apply). Throughout your studies, you also have the opportunity to gain student membership of the Chartered Institute of Marketing which provides a range of practitioner-based resources, such as webinars, online content and networking opportunities (additional charges payable to the Chartered Institute of Marketing apply).
Entry requirements
Typical offers
The typical A-level offer is normally BBB-BCC, IB:30-32, BTEC: DDM from relevant National Diploma or equivalent UCAS Tariff points,
Applications to Buckingham are individually considered by the Admissions Tutor and other factors may be taken in to account. Applicants with BTEC qualifications are welcome to apply, including if you have a mix of BTEC and A levels.
Where an applicant is taking the EPQ alongside A-levels, the EPQ will be taken into consideration and result in a slightly lower A-level grade offer.
Foundation options are also available. Please contact the Admissions Office using our contact form or by phone on +44 (0)1280 820227 for more information.
Applicants must also have GCSE English and Maths at Grade C / Grade 4, or above (or equivalent). If English is not your first language you will also need an IELTS score of 6.5 (with at least 6.0 in each component).
Flexible entry
All of our undergraduate programmes operate a flexible entry process, and the Admissions Tutor is happy to consider entrants from all backgrounds with slightly lower qualifications if they are able to demonstrate alternative eligibility for the course. This may be in the form of relevant work experience, keen aptitude and a passion for the subject, or unlocked potential that you feel can be discovered through your studies at Buckingham. If you are uncertain whether you will be eligible to apply for this course, please contact the Admissions Team.
UCAS applications
You may apply either through the national UCAS university admissions system or at any time directly to the University using our own online application form.
Mature students
Because of our two-year degree, we find that the age range of our student body varies between those who have recently completed A-levels (or equivalent) to more mature students. Age is no barrier to learning and we welcome all applications from suitably qualified students.
International students
We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.
The University is a UKVI Student Sponsor.
English levels
If English is not your first language, please check our undergraduate English language requirements. If your English levels don’t meet our minimum requirements, you may be interested in applying for our Pre-sessional English Language Foundation Programmes.
Selection process
Wherever possible, you will be invited to the University to meet the Admissions Tutor for an informal interview and to have a tour of our campus. If you are an international applicant, it may not be possible for you to visit in person, so if the Admissions Tutor has any queries about your application you may be contacted by Microsoft Teams, email or phone.
Our Admissions Team will be happy to answer any questions you may have. Call us on +44 (0)1280 820227 or via our contact form.
Student Contract for prospective students
When you are offered a place at the University you will be notified of the student contract between the University and students on our courses of study. When you accept an offer of a place on the course at the University a legal contract is formed between you and the University on the basis of the student contract in your offer letter. Your offer letter and the student contract contain important information which you should read carefully before accepting an offer. Read the Student Contract
Teaching and assessment
Quality teaching
We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.
Teaching methods
Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
Assessment methods
The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.
Preparation for work
All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.
After your course
The BSc in Digital Marketing has been designed to elevate our students’ understanding of marketing in the modern, digital world to a professional level, with the scope to progress into prominent positions within marketing and business.
The University’s graduates as a whole have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge, and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service, and one who became a leading Formula One motor-racing driver.
Course fees
The fees for this course are:
| Start | Type | 1st Year | Total cost |
|---|---|---|---|
Month Year Full-time (2 Years) | UK | £00,000 | £00,000 |
| INT | £00,000 | £00,000 | |
Month Year Full-time (2 Years) | UK | £00,000 | £00,000 |
| INT | £00,000 | £00,000 |
The University reserves the right to increase course fees annually in line with inflation linked to the Retail Price Index (RPI). If the University intends to increase your course fees it will notify you via email of this as soon as reasonably practicable.
Course fees do not include additional costs such as books, equipment, writing up fees and other ancillary charges. Where applicable, these additional costs will be made clear.
Scholarships and Bursaries
We have bursaries and scholarships available for both home and international students at undergraduate and postgraduate level, and these are awarded based on location, merit or financial need.
Funded scholarships and bursaries may be awarded across all schools of study, and represent a partial remission from tuition fees. Bursaries are means-tested and are intended for those who need a contribution towards their fees in order to study at Buckingham.
Students applying for this course may be eligible for the following:
View all scholarships and bursaries.
How to apply
Apply direct
Apply online from this page as:
- You can apply until shortly before the course starts.
- There are no application fees.
You can apply directly through our website by clicking the ‘Apply Now’ button.