Privacy and Cookies

These policies cover any data that we collect about you (“personally identifiable data”) either through The University of Buckingham website (“the site”) or in any other dealings with you and the uses we intend to make of that data.

Privacy Notice

How we collect, use and share your personal data, and your rights in relation to the personal data we hold.

Data Protection Policy

How we comply with our obligations under GDPR, setting out the obligations of staff and students.

Cookie statement

What is a cookie?

A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website’s computer and stored on your computer’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites.

What do we use cookies for?

Session cookies

Your visit to a website, including all the pages you visit and actions you take, is known as a “session”. A cookie is set for each session so we can remember your information as you move from page to page – for example, what you have searched for in the course finder.

Usage statistics

We use Google Analytics 4 to track how people are using our site, so we can see the number of visitors and additional information such as pages visited, actions taken and how people arrived on the website. Google Analytics 4 sets cookies to associate multiple page visits with the same visitor.

From time to time we conduct A/B testing of different variations of pages on the website to see which work better. We set cookies so you see the same version of the site over the course of a visit.

Live chat

We use Unibuddy to provide a student-to-student chat service on the website. Unibuddy sets cookies to identify your device across visits and chat sessions, and to store the preferences you set.

See also Unibuddy’s Privacy Policy and Cookie Policy.

Advertising effectiveness

We use code provided by Google, Facebook, and LinkedIn to track and measure the effectiveness of our campaigns. This code sets cookies which allow us to target our advertising, such as retargeting based on visiting particular pages or completing particular actions.

You can opt-out through Google’s Ads Settings, Facebook Your Information, and LinkedIn Opt-Out pages. You can also visit Your Online Choices and switch off behavioural advertising from a large number of companies.

Embedded media

We sometimes embed videos and other media from sites such as YouTube. These sites set cookies to track viewing and preferences.

Managing cookies

You can delete individual cookies or block cookies altogether in your browser settings. Here are instructions for popular browsers:

Updates to our cookie statement

We reserve the right to update this information without notice.