BA (Hons) English Literature and Content Creation
Passionate about English Literature with a keen interest in digital media? This BA offers the ideal blend of literary study with practical skills.
Apply Now
Course overview
Buckingham Open Day
Get to know Buckingham! Tour our campus, attend a subject session, and chat to staff and students.
10 October 2026
Find out moreDiscover Buckingham
See our picturesque Buckingham campus for yourself on a Campus tour.
Find out moreAbout the course
Passionate about English Literature with a keen interest in contemporary digital media? Buckingham’s English Literature and Content Creation degree provides the perfect blend of critical literary study with practical skills. This major-minor course is designed to develop your skills in writing, journalism, photography, video production and social media, all whilst furthering yourself as a critical thinker and creative practitioner. Plus, you’ll build the sought-after technical and professional skills needed for careers across the creative, media and communications sectors.
This degree combines the study of English literature with practical digital media production. You’ll examine how literature, language and culture shape societies while developing skills in writing, editing and digital storytelling. Alongside literary study, you’ll gain experience producing content across a range of media, including photography, video and social platforms, using current industry software and emerging technologies, such as AI.
Whilst studying classic and contemporary texts, you’ll also gain hands-on experience creating professional digital content. From journalism and social media to photography, video production, and multimedia storytelling, you’ll learn how to produce engaging content for diverse audiences and platforms. Emerging technologies, including artificial intelligence, are embedded throughout the programme, ensuring you graduate with the knowledge and confidence to work in an evolving digital landscape.
Assessment is varied and reflects the diverse skills you’ll develop. Alongside essays, reports, and reflective writing, you’ll complete practical projects such as creating social media campaigns, producing videos, developing photography portfolios, and designing multimedia content. This allows you to showcase both your academic knowledge and your creative abilities.
This degree is designed with employability at its heart. You’ll build a professional portfolio throughout your studies, take part in industry-focused projects, and develop the entrepreneurial skills needed to succeed as a freelance creator or within all types of organisations. You’ll learn how to pitch ideas, work with clients, manage creative projects, and combine creativity with commercial awareness—skills that are increasingly sought after by employers.
Graduates leave with a distinctive combination of literary expertise, digital production skills, and professional experience, opening doors to careers in publishing, journalism, digital marketing, and the wider creative industries. Whether your ambition is to become a writer, editor, journalist, content creator, or communications professional, this programme provides the knowledge, practical experience, and confidence to help you succeed.
Course Highlights
- The exciting opportunity to study literature alongside digital media
- Build your professional creative portfolio
- Get to grips with photography, video and social media production
- Learn how to work effectively with AI and industry-standard software
- Develop client-focused creative projects.
Course breakdown
Level 1
Build a strong foundation in English literature, critical reading, academic writing, and digital media production. You’ll develop practical skills in photography, video creation, and explore the relationship between technology, AI, and communication.
Level 5
Expand your creative and professional expertise through multimedia storytelling, social media strategy, client-focused content production, and the study of literary texts and adaptations across a range of media.
Level 3
Refine your specialist knowledge through advanced literary study and independent research or creative practice. You’ll complete a substantial final project, preparing you for careers in the creative industries or further study.
View course modules
+
Teaching and assessment
We keep class sizes small so you won’t get lost in the crowd. You will be assigned a personal tutor to support you every step of the way, and our academic and student support teams will ensure you have the tools to success in your studies. We value the quality of your learning experience.
Teaching methods
You’ll learn through a blend of lectures, seminars, workshops, tutorials and practical studio sessions that combine academic study with hands-on creative practice. Our teaching is interactive and collaborative, encouraging you to discuss ideas, analyse texts, solve creative challenges and develop your professional skills.
Throughout the course, you’ll engage with a wide range of learning activities, from close reading and critical discussion to content creation, multimedia production and project-based learning. You’ll explore literature alongside contemporary digital storytelling, gaining experience with industry-standard tools, emerging technologies and AI-enhanced creative workflows.
Learning is carefully structured to support your development at every stage of your degree. You’ll build core knowledge and skills in your first year, apply them to increasingly ambitious creative and professional projects in your second year, and work with greater independence and confidence in your final year. Along the way, you’ll benefit from regular guidance, personalised feedback and opportunities to collaborate with academics, industry professionals and fellow students, helping you develop as both a critical thinker and creative practitioner.
Assessment Methods
Assessment on this programme is designed to reflect both the academic and professional skills you’ll develop throughout your studies. You’ll complete a varied range of assessments that allow you to demonstrate your knowledge, creativity and technical expertise in different ways.
Alongside traditional academic assessments such as essays, reports and reflective writing, you’ll undertake practical and creative projects that mirror the types of work produced in the creative industries. These may include digital content, photography, video production, multimedia storytelling, presentations and social media campaigns. The majority of assessments are coursework based, and there are a small number of exams on the English side.
Many assessments are based on real-world scenarios, giving you the opportunity to respond to client briefs, develop creative concepts and produce professional-quality content for different audiences and platforms. As you progress through the programme, you’ll build a portfolio of work that showcases both your literary understanding and your digital media skills.
Assessment is designed to support your development throughout the degree, with increasing opportunities to work independently, manage complex projects and demonstrate originality. Regular formative feedback helps you refine your work and build confidence before completing summative assessments.
In your final year, you’ll bring together the knowledge and skills you’ve developed by completing either an independent dissertation or a substantial digital media project, allowing you to specialise in an area of interest while producing a significant piece of work that prepares you for graduate employment or further study.
After your course
You’ll be leaving university with transferable skills in communication, research, project management and digital literacy. Graduates are prepared for careers in publishing, journalism, communications, marketing, digital media and content production, providing a strong foundation for postgraduate study, as well as careers across the creative and cultural industries.
Here are just some of the career opportunities and skills that can stem from studying on this course:
Career opportunities
- Content Creator
- Digital Marketing Executive
- Journalist
- Social Media Manager
- Publishing Editor
- Communications and PR Officer
- Writer.
Career skills
- Creative communication
- Critical thinking and analysis
- Digital content creation
- Research and storytelling
- Project management and collaboration
- Digital and AI literacy.
Careers and Employability Support
Our courses strive to effectively combine academic challenge with the transferable skills that will stand you in good stead for future employment. The Buckingham tutorial teaching model means that our students are well prepared as they embark on their careers and future study.
Find out more about our Careers and Employability Service.
Postgraduate study
Our two-year degrees mean you can begin your postgraduate studies quicker than your peers.
“Buckingham helped make the impossible, possible. The strong support offering and small class tutorials make the degree less daunting.”
Reni, Undergraduate student
Entry requirements
See our general University entry requirements for information on flexible entry, mature students and alternative qualifications.
UK Offers
The standard entry requirements are: A-level: BBB-BBC, IB: 31-32, or equivalent qualifications.
International Applicants
We have a number of standard entry requirements for our international applicants:
If you are uncertain on whether you will be eligible to apply for this course, please contact our Admissions team.
Course fees
The fees for this course are:
| Start | Type | 1st Year | Total cost |
|---|---|---|---|
Month Year Full-time (2 Years) | UK | £00,000 | £00,000 |
| INT | £00,000 | £00,000 | |
Month Year Full-time (2 Years) | UK | £00,000 | £00,000 |
| INT | £00,000 | £00,000 |
The University reserves the right to increase course fees annually in line with inflation linked to the Retail Price Index (RPI). If the University intends to increase your course fees it will notify you via email of this as soon as reasonably practicable.
Course fees do not include additional costs such as books, equipment, writing up fees and other ancillary charges. Where applicable, these additional costs will be made clear.
Scholarships and bursaries
How to apply
We welcome applications in two different ways – directly via our online application form, or through UCAS.
Apply direct
Apply online from this page as:
- The most flexible option.
- You can apply until shortly before the course starts.
- There are no application fees.
- Apply as an additional option to your UCAS choices.
You can apply directly through our website by clicking the ‘Apply Now’ button.
Apply via UCAS
Alternatively, if you do not wish to apply directly with us, you can apply via UCAS where you can easily make Buckingham one of your UCAS choices.
Do bear in mind that the application and decision deadline are set by UCAS and there is an application fee to UCAS.