MSc Strategic Marketing & Customer Experience ManagementSchool of Business
This strategic marketing MSc will be invaluable to anyone wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management).
In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management.
This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
This programme provides an in-depth understanding of how firms can develop compelling value propositions, within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.
In addition, the programme will enable you to examine the concept of service from many perspectives, by exploring service systems as well as service leadership, along with the critically important area of managing employees in a service-focused culture.
The programme also provides an understanding of consumer behaviour and digital and social media marketing – essential knowledge in this complex, digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.
Additionally, a practical research methods module will set you up to embark on a dissertation, which will give you the opportunity to ‘deep dive’ into an aspect of the programme which is particularly inspiring.
A good 2:2 (Hons) degree or equivalent or/and relevant business experience. If your first language is not English, you will also need an IELTS score of 6.5 with at least 6.0 in each component.
All of our undergraduate programmes operate a flexible entry process, and the Admissions Tutor is happy to consider entrants from all backgrounds with slightly lower qualifications if they are able to demonstrate alternative eligibility for the course. This may be in the form of relevant work experience, keen aptitude and a passion for the subject, or unlocked potential that you feel can be discovered through your studies at Buckingham. If you are uncertain whether you will be eligible to apply for this course, please contact the Admissions Team.
You may apply either through the national UCAS university admissions system or at any time directly to the University using our own online application form.
Because of our two-year degree, we find that the age range of our student body varies between those who have recently completed A-levels (or equivalent) to more mature students. Age is no barrier to learning and we welcome all applications from suitably qualified students.
We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.
The University is a UKVI Student Sponsor.
English Language Requirements
If your English language level is below the entry requirements you will be expected to complete our pre-sessional English language programme. You do not need to apply separately for this programme, your offer will include the necessary pre-sessional English term(s).
Wherever possible, you will be invited to the University to meet the Admissions Tutor for an informal interview and to have a tour of our campus. If you are an international applicant, it may not be possible for you to visit in person, so if the Admissions Tutor has any queries about your application you may be conducted by Microsoft Teams, email or phone.
Our Admissions Team will be happy to answer any questions you may have. Call us on +44 (0)1280 820227 or get in touch via our contact form.
Student Contract for prospective students
When you are offered a place at the University you will be notified of the student contract between the University and students on our courses of study. When you accept an offer of a place on the course at the University a legal contract is formed between you and the University on the basis of the student contract in your offer letter. Your offer letter and the student contract contain important information which you should read carefully before accepting an offer. Read the Student Contract.
We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.
Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.
Preparation for work
All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.
Our graduates have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service and one who became a leading Formula One motor-racing driver. Another secured a position as the Minister of Sabah and one female law graduate became the first British lawyer to become a French Advocate.
The fees for this course are:
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Full-time (1 Year)
Part-time (2 Years)
Full-time (1 Year)
Part-time (2 Years)
The University reserves the right to increase course fees annually in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering educational services. If the University intends to increase your course fees it will notify you via email of this as soon as reasonably practicable.
Course fees do not include additional costs such as books, equipment, writing up fees and so on. Where applicable, these additional costs will be made clear.
Please note that The University of Buckingham has four terms per year. The tuition fees quoted are for the degree (e.g. if you start a degree at Buckingham in January, you will pay the same termly fee for the duration of your degree – you will not be affected by the price increase in September). Students will pay the same termly fee for the duration of their studies, unless studies are interrupted and resumed later. The tuition fee quoted is therefore the total cost of the degree. Fees are normally paid in termly instalments.
Postgraduate loan scheme
A system of postgraduate loans for Masters degrees in the UK is available with support from the UK Government. The loan is available for taught and research Masters courses in all subject areas. The loans can be used for tuition fees, living expenses or both.
Postgraduate first-class scholarship
A first-class scholarship is available to both home and international students studying a taught postgraduate degree at the University. The scholarship will reduce tuition fees by 33%. The scholarship will be automatically awarded to applicants who already have a first class honours degree that is recognised to UK standard.
Details of other scholarships can be found on our main Bursaries and Scholarships page. You should make an application to study at the University and receive an offer letter confirming our acceptance of your application before applying for a scholarship.
You may also find it useful to visit our External Funding page.
We guarantee on-campus accommodation to all new students for their first four terms of study, as long as it is booked and paid for in good time, so you’re assured of a safe and secure home from home when you arrive at the University. Most new students choose this option.
Living on campus enables you to become involved in University activities, make friends, and integrate with the University community. For some of you this will be your first time in the UK; for others it will be the first time living away from home – and independence brings its challenges as well as its excitements. Whatever your circumstances, we know how important it is for you to feel comfortable in your accommodation.
All our study bedrooms are fully furnished, centrally heated, and connected to the internet. With few exceptions they have a wash basin and small refrigerator. We have a large number of ensuite rooms, and are upgrading more rooms each year. There are shared kitchens for when you wish to cook for yourself.
Find out more
If you’d like to find out more, visit our Accommodation pages or get in touch with our Accommodation Team.
We recommend that all prospective students visit our campus if they are able to, at one of our open days or a Campus Tour, campus tours include a typical student room.
You can apply directly using our online application form – all you need to do is click the ‘apply’ button at the bottom of this page.