| Qualification | Start dates | Entry requirements | Full- or Part-time | UCAS Code | Assessment | |
| Bachelor of Sciences (BSc Hons) | January | A-level: BBB-BBC | Level of English required | Full-time | N5P3 | Exam and written assessment |
Course Outline
The aims of this stimulating combination degree programme are broadly two-fold.
- To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
- To introduce students to the technology, styles and issues of the contemporary media and advertising worlds, as well as developing a thorough conceptual understanding of media practice and law.
The programme is likely to appeal to those who are wishing to pursue a career in marketing, advertising or public relations.
Teaching Method
Teaching is carried out through a combination of formal lecturessupported by tutorials and seminars . A key feature of the Buckingham teaching method is the use of small tutorial groupswhich provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the University’s own Virtual Learning Environment.
The Media minor programmes at the University of Buckingham offer students small student: tutor ratios (8:1) with a dedicated media lab at their disposal. The work is production-based, allowing students to graduate from the programme with a portfolio to present to potential employers.
This can include press journalism (news stories, features, interviews), a website (created by the student as part of the Online Media module), video and sound packages for Broadcast Journalism (for Journalism minors) or an advertising campaign (Media Studies minors).
Students also learn to use industry-standard software including QuarkXpress, CoolEdit and Photoshop, as well as DV cameras and digital still cameras.
What our students and alumni say
“Unlike most British universities, Buckingham’s Marketing degree only takes two years to complete. I have enjoyed the course; mainly because it covers a variety of topics and has
given me an insight into the way businesses operate. The personal and friendly teaching
environment is something you won’t find atlarger universities. You are treated as an
individual as opposed to just another face in the crowd. Most importantly, lecturers are
accessible, which means they can provide additional support if necessary.”
Christopher Doe (Marketing with Media Communications, 2008)
