Name of Programme
BA (Hons) Content Creation, Digital Media and Journalism
Final Award
BA (Hons)
Location
Buckingham
Awarding Institution/Body
University Of Buckingham
Teaching Institution
University Of Buckingham
School of Study
School of Humanities and Social Sciences [English and Digital Media]
Programme Code(s)
UBAF9SDMJ / Full Time / 2 Years and 1 Term
UBAF2SDMJ / Full Time / 2 Years
Professional Body Accreditation
N/A
Relevant Subject Benchmark Statement (SBS)
QAA SBS: Communication, Media, Film and Cultural Studies (2019);
QAA SBS: English (2019);
QAA SBS: Languages, Cultures and Societies (2023)
Admission Criteria
A level: BBC- CCC
96 UCAS points
IB 29-31 or equivalent qualifications
Applicable Cohort(s)
September 2023 Onwards
FHEQ Level
6
UCAS Code
9DMJ / 2DMJ
Summary of Programme
This degree combines a vocationally orientated programme in the skills and principles of 21st-century Digital Media and Journalism as currently under development, with understanding of the cultural, linguistic and literary contexts from which contemporary digital culture has emerged.

It aims to familiarise students with a broad range of essential and advanced media principles alongside building their writing and production techniques to prepare them for a wide range of contemporary Journalism and Digital Media practices, and for a wide range of careers with journalism and broadcast , from traditional journalism , to more contemporary content creation roles .
Educational Aims of the Programme
The Digital Media and Journalism programme’s key aims are:
• To provide students with the linguistic and media-related knowledge and understanding expected of those who wish to communicate and work in English in the local/global media industries of the 21st century.
• To develop students’ language and computing skills to function effectively in the local/global media environment.
• To provide opportunities for students to improve their own competence in using English as a means of communication in the local/global media environment.
Programme Outcomes

Knowledge and Understanding

On successful completion of their studies, students will be able to
1. Critically discuss a range of aspects of media theory and practice relevant to the media communications fields.
2. Identify, discuss and evaluate relevant features of the linguistic study of the English language.
3. Show accurate understanding of relevant law and computer software aspects of media practice.

Teaching/Learning Strategy

1. Lectures on language and media topics.
2. Tutorials for discussion of topics.
3. Teaching seminars.
4. Weekly and termly coursework.

Assessment Strategy

Assessment Strategy:
1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
4. In-class tests.
5. Presentations.
6. Formative assessment – presentations, class discussion.
Programme Outcomes

Cognitive Skills

On successful completion of their studies, students will be able to
1. Appreciate the use of language as a linguistic tool for communication in general and, specifically, media use.
2. Analyse intellectually media messaging and representation.
3. Draw on and synthesise ideas from different disciplines.
4. Demonstrate creativity and self-reflexivity in carrying out project work in different digital and traditional print media.

Teaching/Learning Strategy

1. Guided introduction to communication and language topics through presentation of representative examples of communication and language usage.
2. Lectures and tutorials on language, media, journalism, film, advertising topics.
3. Preparation of term papers and other coursework assignments for individual courses.

Assessment Strategy

1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
4. In-class tests.
5. Presentations.
6. Formative assessment – presentations, class discussion.
Programme Outcomes

Practical/Transferable Skills

1. English communication and media skills in a variety of situations and for a variety of purposes.
2. Advanced linguistic skills for general language use and academic study.
3. Management of information skill, especially evaluation of the relevance of particular information for topics related to individual courses.
4. Skill in evaluating information, and confidence in applying appropriate solutions to the media and communications industries.
5. Advanced word and text processing skills, including drafting and editing skills suitable for professional publications.
6. Linguistic skills of communicative competence in English.
7. Ability to manipulate the written word, sound and image and edit digitally.
8. Ability to write for different platforms and brands.
9. Ability to plan and manage time effectively, individually and as part of a team.

Teaching/Learning Strategy

1. Requiring oral presentations by students on a variety of topics.
2. Assisting students to articulate their thoughts in correct and lucid spoken and written English.
3. Preparation of term papers on course topics.
4. Media-related case studies for discussion and comparison purposes.
5. Requiring assessed work to be submitted using computer software, within strict deadlines.
6. Requiring creation of portfolios of DTP, online, and advertising materials.
7. Requiring students to submit coursework regularly for feedback.
8. Requiring interaction with brands and formats, and practise writing in each a variety of genres.

Assessment Strategy

1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
3. In-class tests.
4. Presentations.
5. Formative assessment – presentations, class discussion (especially skills 1, 3, 4 and 5).
External Reference Points
• Framework for Higher Education Qualifications
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each course unit/module can be found in the departmental or programme handbook. The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.
Date of Production
Date approved by School Learning and Teaching Committee
Date approved by School Board of Study
Date approved by University Learning and Teaching Committee
Date of Annual Review

 

PROGRAMME STRUCTURES

BA (Hons) Content Creation, Digital Media and Journalism

UBAF2SDMJ / Full Time / January Entry
Term 1
Winter
Introduction to Reporting [L4/15U] (HUFIRE4)
Introduction to Visual Design [L4/15U] (HUFIVDE)
Media, Culture and Communication [L4/15U] (HUFMCOM)
Term 2
Spring
Video Broadcasting [L4/15U] (HUFVBRO)
Visual Communication [L4/15U] (HUFVCOM)
Presenting [L4/15U] (HUFPRES)
Preliminary Examinations
Term 3
Summer
Radio Production and Podcasting [L5/15U] (HUFRPPO)
Social Media [L5/15U] (HUFSME5)
Digital Video Editing [L4/15U] (HUFDVED)
Term 4
Autumn
Essential Media Law and Ethics [L5/15U] (HUFEMLE)
Media Studies [L5/15U] (HUFMDAS)
Studio Practice 1 [L5/15U] (HUFSPR1)
Part 1 Examinations
Term 5
Winter
Feature Writing [L6/15U] (HUFFEWR)
Design for Print [L6/15U] (HUFDPRI)
Photography [L6/15U] (HUFPHOT)
Term 6
Spring
News Management and PR [L6/15U] (HUFNEWS)
Online Content Design [L6/15U] (HUFOCDE)
Studio Practice 2 [L6/15U] (HUFSPR2)
Part 2 Stage 1 Examinations
Term 7
Summer
From Data to Story [L6/15U] (HUFFDTS)
Investigative Journalism [L6/30U] (HUFINJO)
Advertising [L6/15U] (HUFADVT)
Term 8
Autumn
Documentary Film Making [L6/15U] (HUFDFMA)
Investigative Journalism [L6/30U] (HUFINJO)
(Continued)
Studio Practice 3 [L6/15U] (HUFSPR3)
Part 2 Stage 2 Examinations

 

BA (Hons) Content Creation, Digital Media and Journalism

UBAF9SDMJ / Full Time / September Entry
Term 1
Autumn
Introduction to Reporting [L4/15U] (HUFIRE4)
Video Broadcasting [L4/15U] (HUFVBRO)
Preliminary Examinations
Term 2
Winter
Introduction to Visual Design [L4/15U] (HUFIVDE)
Media, Culture and Communication [L4/15U] (HUFMCOM)
Term 3
Spring
Visual Communication [L4/15U] (HUFVCOM)
Presenting [L4/15U] (HUFPRES)
Preliminary 2 Examinations
Term 4
Summer
Radio Production and Podcasting [L5/15U] (HUFRPPO)
Social Media [L5/15U] (HUFSME5)
Digital Video Editing [L4/15U] (HUFDVED)
Term 5
Autumn
Essential Media Law and Ethics [L5/15U] (HUFEMLE)
Media Studies [L5/15U] (HUFMDAS)
Studio Practice 1 [L5/15U] (HUFSPR1)
Part 1 Examinations
Term 6
Winter
Feature Writing [L6/15U] (HUFFEWR)
Design for Print [L6/15U] (HUFDPRI)
Photography [L6/15U] (HUFPHOT)
Term 7
Spring
News Management and PR [L6/15U] (HUFNEWS)
Online Content Design [L6/15U] (HUFOCDE)
Studio Practice 2 [L6/15U] (HUFSPR2)
Part 2 Stage 1 Examinations
Term 8
Summer
From Data to Story [L6/15U] (HUFFDTS)
Investigative Journalism [L6/30U] (HUFINJO)
Advertising [L6/15U] (HUFADVT)
Term 9
Autumn
Documentary Film Making [L6/15U] (HUFDFMA)
Investigative Journalism [L6/30U] (HUFINJO)
(Continued)
Studio Practice 3 [L6/15U] (HUFSPR3)
Part 2 Stage 2 Examinations