Name of Programme
BA (Hons) Digital News and Media
Final Award
BA
Location
Buckingham
Awarding Institution/Body
University Of Buckingham
Teaching Institution
University Of Buckingham
School of Study
School of Humanities and Social Sciences [English and Digital Media]
Programme Code(s)
UBAF9SDM / Full Time / 2 Years and 1 Term
UBAF2SDM / Full Time / 2 Years
Professional Body Accreditation
N/A
Relevant Subject Benchmark Statement (SBS)
QAA SBS: Communication, Media, Film and Cultural Studies (2016);
QAA SBS: English (2015);
QAA SBS: Languages, Cultures and Societies (2015)
Admission Criteria
A-level: CCC
96 UCAS points
IB 24 or equivalent qualifications
Applicable Cohort(s)
Winter 2021
FHEQ Level
6
UCAS Code
QP35
Summary of Programme
This degree combines a vocationally orientated programme in the skills and principles of 21st-century digital news and media as currently under development, with understanding of the cultural, linguistic and literary contexts from which contemporary digital culture has emerged. It aims to familiarise students with a broad range of essential and advanced media principles and writing/production techniques and production techniques.
Educational Aims of the Programme
The Digital News and Media programme’s key aims are:
• To provide students with the linguistic and media-related knowledge and understanding expected of those who wish to communicate and work in English in the local/global media industries of the 21st century.
• To develop students’ language and computing skills to function effectively in the local/global media environment.
To provide opportunities for students to improve their own competence in using English as a means of communication in the local/global media environment.

The key aims of Digital News and Media with Flexible Honours are:
- To provide students with knowledge of a range of cognate or contrasting subjects and disciplines selected according to each student’s intellectual interests and career objectives; or, ditto, of a single secondary subject/discipline, where ≥90 units are selected at appropriate FHEQ Levels.
- To instil understanding of the methodologies and critical approaches, at basic, intermediate and advanced levels, of a range of cognate or contrasting subjects; or, of a single secondary subject/discipline where ≥90 units are selected at appropriate FHEQ Levels and local prerequisites are complied with.
- To provide opportunities to synthesise and tailor knowledge and understanding to a bespoke programme of study undertaken with the advice and guidance of the Department of English and Digital News and Media.
- To facilitate the study, either broad or in-depth, of more than one subject/discipline, and to provide a wider range of skills-related outcomes than the study of Flexible Honours.
Programme Outcomes

Knowledge and Understanding

On successful completion of their studies, students will be able to
1. Critically discuss a range of aspects of media theory and practice relevant to the media communications fields.
2. Identify, discuss and evaluate relevant features of the linguistic study of the English language.
3. Show accurate understanding of relevant law and computer software aspects of media practice.

Flexible Honours specific:
1. Knowledge and understanding of a range of cognate or contrasting subjects and disciplines, studied at all three FHEQ Levels.
OR
2. Knowledge and understanding of a secondary discipline (≥90 units) studied at all three FHEQ Levels.

Teaching/Learning Strategy

1. Lectures on language and media topics.
2. Tutorials for discussion of topics.
3. Teaching seminars.
4. Weekly and termly coursework.

Assessment Strategy

Assessment Strategy:
1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
4. In-class tests.
5. Presentations.
6. Formative assessment – presentations, class discussion.

Flexible Honours specific:
1. Experience of a variety of Free Choice or Flexible Option programme assessment strategies.
Programme Outcomes

Cognitive Skills

On successful completion of their studies, students will be able to
1. Appreciate the use of language as a linguistic tool for communication in general and, specifically, media use.
2. Analyse intellectually media messaging and representation.
3. Draw on and synthesise ideas from different disciplines.
4. Demonstrate creativity and self-reflexivity in carrying out project work in different digital and traditional print media.

Flexible Honours specific:
5. Apply techniques and methods of critical analysis appropriate to a range of cognate or contrasting subjects across the range of FHEQ Levels.
OR
6. Apply techniques and methods of critical analysis appropriate to a secondary discipline (≥90 units) across the range of FHEQ Levels.

Teaching/Learning Strategy

1. Guided introduction to communication and language topics through presentation of representative examples of communication and language usage.
2. Lectures and tutorials on language, media, journalism, film, advertising topics.
3. Preparation of term papers and other coursework assignments for individual courses.

Flexible Honours specific:
4. Context-dependent strategies from a range of or single secondary discipline(s).

Assessment Strategy

1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
4. In-class tests.
5. Presentations.
6. Formative assessment – presentations, class discussion.

Flexible Honours specific:
7. Experience of a variety of Free Choice or Flexible Option programme assessment strategies.
Programme Outcomes

Practical/Transferable Skills

1. English communication and media skills in a variety of situations and for a variety of purposes.
2. Advanced linguistic skills for general language use and academic study.
3. Management of information skill, especially evaluation of the relevance of particular information for topics related to individual courses.
4. Skill in evaluating information, and confidence in applying appropriate solutions to the media and communications industries.
5. Advanced word and text processing skills, including drafting and editing skills suitable for professional publications.
6. Linguistic skills of communicative competence in English.
7. Ability to manipulate the written word, sound and image and edit digitally.
8. Ability to write for different platforms and brands.
9. Ability to plan and manage time effectively, individually and as part of a team.

Flexible Honours specific:
10. Skills-related outcomes derived from a bespoke range of cognate or contrasting disciplines.
OR
11. Skills-related outcomes deriving from a single secondary discipline (≥90 units).

Teaching/Learning Strategy

1. Requiring oral presentations by students on a variety of topics.
2. Assisting students to articulate their thoughts in correct and lucid spoken and written English.
3. Preparation of term papers on course topics.
4. Media-related case studies for discussion and comparison purposes.
5. Requiring assessed work to be submitted using computer software, within strict deadlines.
6. Requiring creation of portfolios of DTP, online, and advertising materials.
7. Requiring students to submit coursework regularly for feedback.
8. Requiring interaction with brands and formats, and practise writing in each a variety of genres.

Assessment Strategy

1. Module essays.
2. Unseen examinations.
3. Practical Assessments.
3. In-class tests.
4. Presentations.
5. Formative assessment – presentations, class discussion (especially skills 1, 3, 4 and 5).

Flexible Honours specific:
6. Experience of a variety of Free Choice or Flexible Option programme assessment strategies.
External Reference Points
• Framework for Higher Education Qualifications (Link);
• Relevant Subject Benchmark Statement(s) Link;
Link ;
Link
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each course unit/module can be found in the departmental or programme handbook. The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.
Date of Production
Autumn 2019; Revised Autumn 2020
Date approved by School Learning and Teaching Committee
Autumn 2019; Revised Autumn 2020
Date approved by School Board of Study
Autumn 2019; Revised Autumn 2020
Date approved by University Learning and Teaching Committee
Autumn 2019; Revised Autumn 2020
Date of Annual Review
In line with the university annual monitoring review process.

 

PROGRAMME STRUCTURES

BA (Hons) Digital News and Media

UBAF2SDM / Full Time / January Entry
Term 1
Winter
Introduction to Reporting [L4/15U] (HUFIRE4)
Introduction to Visual Design [L4/15U] (HUFIVDE)
Creative Writing 1 [L4/15U] (HUFCW41)
Term 2
Spring
Digital Video [L4/15U] (HUFDVID)
Visual Communication [L4/15U] (HUFVCOM)
Marketing Fundamentals [L4/15U] (BUFMFUN)
Preliminary 1 Examination
Term 3
Summer
Radio Production and Podcasting [L5/15U] (HUFRPPO)
Social Media [L5/15U] (HUFSME5)
Digital Video Editing [L4/15U] (HUFDVED)
Term 4
Autumn
Principles of Media Practice [L5/15U] (HUFMEDP)
Media Studies [L5/15U] (HUFMDAS)
Studio Practice 1 [L5/15U] (HUFSPR1)
Part 1 Examination
Term 5
Winter
Advanced Story Technique [L6/15U] (HUFASTQ)
Design for Print [L6/15U] (HUFDPRI)
Photojournalism [L6/15U] (HUFPTO6)
Term 6
Spring
Book, Script, Film [L5/15U] (HUFBKSF)
Online Content Design [L6/15U] (HUFOCDE)
Studio Practice 2 [L6/15U] (HUFSPR2)
Part 2 Stage 1 Examination
Term 7
Summer
From Data to Story [L6/15U] (HUFFDTS)
Marketing Communications in a Digital World [L5/30U] (BUFMCDW)
Advertising [L6/15U] (HUFADVT)
Term 8
Autumn
Documentary Film Making [L6/15U] (HUFDFMA)
Marketing Communications in a Digital World [L5/30U] (BUFMCDW)
(Continued)
Studio Practice 3 [L6/15U] (HUFSPR3)
Part 2 Stage 2 Examination

 

BA (Hons) Digital News and Media

UBAF9SDM / Full Time / September Entry
Term 1
Autumn
Introduction to Reporting [L4/15U] (HUFIRE4)
Digital Video [L4/15U] (HUFDVID)
Preliminary 1 Examination
Term 2
Winter
Introduction to Visual Design [L4/15U] (HUFIVDE)
Creative Writing 1 [L4/15U] (HUFCW41)
Term 3
Spring
Visual Communication [L4/15U] (HUFVCOM)
Marketing Fundamentals [L4/15U] (BUFMFUN)
Preliminary 2 Examination
Term 4
Summer
Radio Production and Podcasting [L5/15U] (HUFRPPO)
Social Media [L5/15U] (HUFSME5)
Digital Video Editing [L4/15U] (HUFDVED)
Term 5
Autumn
Principles of Media Practice [L5/15U] (HUFMEDP)
Media Studies [L5/15U] (HUFMDAS)
Studio Practice 1 [L5/15U] (HUFSPR1)
Part 1 Examination
Term 6
Winter
Advanced Story Technique [L6/15U] (HUFASTQ)
Design for Print [L6/15U] (HUFDPRI)
Photojournalism [L6/15U] (HUFPTO6)
Term 7
Spring
Book, Script, Film [L5/15U] (HUFBKSF)
Online Content Design [L6/15U] (HUFOCDE)
Studio Practice 2 [L6/15U] (HUFSPR2)
Part 2 Stage 1 Examination
Term 8
Summer
From Data to Story [L6/15U] (HUFFDTS)
Marketing Communications in a Digital World [L5/30U] (BUFMCDW)
Advertising [L6/15U] (HUFADVT)
Term 9
Autumn
Documentary Film Making [L6/15U] (HUFDFMA)
Marketing Communications in a Digital World [L5/30U] (BUFMCDW)
(Continued)
Studio Practice 3 [L6/15U] (HUFSPR3)
Part 2 Stage 2 Examination