Name of Programme
MSc Management in a Digital Service Economy
MSc Management in a Digital Service Economy [Part Time]
Final Award
Awarding Institution/Body
University Of Buckingham
Teaching Institution
University Of Buckingham
School of Study
School of Business [Management]
Programme Code(s)
PMSF1PDE / Full Time / 1 Year
PMSP2PDE / Part Time / 2 Years / MSc Management in a Digital Service Economy [Part Time]
Professional Body Accreditation
Relevant Subject Benchmark Statement (SBS)
QAA: Masters in Business and
Management Type 1A
Admission Criteria
2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5
Applicable Cohort(s)
Winter 2021
FHEQ Level
Level 7
Summary of Programme

Over 70% of the world’s economy is services. The MSc Management in a Digital Service Economy aims to equip graduates with the ability to create and deliver reliable customer-centred service - a key differentiator in today’s digital world. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services and customer experience. Thus, the best firms now bundle customer-centred service with a manufactured product and create service- centred solutions. Some, like IBM have moved completely to service and solutions. Service Management as a body of knowledge has made immense progress in the last decade. Today’s digital economy is more and more service and experience-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success.
Educational Aims of the Programme
To enable students to develop an in-depth understanding of the holistic framework for the management of services.
To develop an understanding of generic philosophies, tools and techniques that can be applied in a digital, service environment.
To embed an understanding of the integrated principles of service systems, service marketing and customer experience management, digital and social media marketing, as well as human resources management in service businesses.
To reflect critically on knowledge gained and on personal performance through an application of theory in practice.
To enable students to enter management positions and/or as preparation for further research in management disciplines within the service industry.
To develop enduring skills and an appreciation that these skills can be enhanced and developed through life-long learning. Students will thus be equipped to contribute to work and society, whilst keeping pace with and adapting to change.
Programme Outcomes

Knowledge and Understanding

Knowledge and understanding of:
1. The holistic framework for the management of service.
2. The generic philosophies, tools and techniques that can be applied in a service environment.
3. The integrated principles of service systems, service marketing and customer experience management, digital and social media marketing, human resources, and inter-cultural management in service. Students may choose whether to gain knowledge and understanding of financial information relevant to business, strategic marketing and innovation or entrepreneurship.
4. The approaches to planning, organising and managing projects.
5. Research approaches, and research methods suitable for a research problem, including the option of gaining insights into practical data science for business research
6. Conducting a thorough literature search on a topic

Teaching/Learning Strategy

Teaching/Learning Strategy
The learning and teaching strategies employed in this programme aim to develop the inter-
Relationships among, and the integration of, the different areas of knowledge and understanding.
Core knowledge and understanding (in all areas) is acquired through formal lectures, seminars and workshops, as well as group working and guided independent study. An ethos of close staff/student interaction, as well as independent learning, progresses the learning process to a more advanced stage.
For additional and advanced learning, knowledge is also gained through seminars by industry experts and guest lecturers.
The individual dissertation will provide a forum for students to apply their knowledge and will be supported through regular meetings with academic supervisors.

Assessment Strategy

Assessment Strategy:
The core disciplines taught through the formal lecture, seminar and workshop programme are assessed through coursework, group and individual projects and presentations and examinations (seen and unseen). Formal examinations enable students to demonstrate their knowledge and understanding of course material as well as their ability to construct a clear / concise reasoned argument and analysis of the issues in question in a limited period of time. Individual and group research-based assignments enable students to integrate theory and practice and to provide constructive and explicit coverage of key issues. The dissertation will be examined by a written dissertation, although students will also participate in a viva. (The viva is not assessed.)

Weightings (course / project work to examinations) vary from course to course at the discretion of the lecturers and will be made explicit to students on each course specification document.
Programme Outcomes

Cognitive Skills

Cognitive (thinking) skills:

1. The ability to analyse, synthesise and critically evaluate diverse arguments and theories.
2. The ability to analyse information identifying key issues and actions which
combine qualitative and quantitative evaluation and generate viable options for decision-making.
3. The application, where appropriate, of numerical data and models to specific management scenarios.
4. The ability to apply theoretical concepts to the real world environment.

5. IT competence, the ability to use IT as a tool for effective communication.
6. Core research skills e.g. identification of relevant data sources, critical evaluation and interpretation of data and familiarity with main business research methodologies.
7. Plan, conduct and present the results of an individual or group research programme.

Teaching/Learning Strategy

Teaching/Learning Strategy:
Cognitive skills in areas 1-7 are promoted via lectures, seminars and workshops, individual and group research-based assignments, independent study, case studies and classroom management exercises.

Assessment Strategy

Assessment Strategy:

Cognitive skills in areas 1-7 are assessed by coursework, examinations and group and individual projects and presentations.
Programme Outcomes

Practical/Transferable Skills

Practical/Transferable skills (able to):
1. Numeracy & financial analysis skills or entrepreneurship skills.
2. Data management skills
3. Effective all round communication skills, which include presentation skills
4. Leadership and team-building skills
5. Interpersonal, team working and negotiating skills
6. Time management skills
7. Decision-making and problem-solving skills
8. Collaborative and group learning skills through the sharing of ideas and knowledge in a multicultural environment.
9. A sense of personal responsibility through effective planning, preparation and self-motivation to enable the individual to influence and make a worthwhile contribution to organizational life.
10. Information Technology / Information Systems skills
11. Project management skills
12. Presentation and report writing skills
13. Utilisation of a range of new media
14. Written communication skills
15. Information search skills

Teaching/Learning Strategy

Teaching/Learning Strategy:
Date management skills and communication skills are developed throughout the programme. Role-play exercises, case studies, and individual and group presentations facilitate the development of communication, interpersonal skills, time management and team working.

Basic IT / IS skills and information search skills are developed through compulsory sessions on study skills. These and the other skills are reinforced throughout the programme by student preparation for tutorials, seminars, workshops and by students conducting research for coursework, writing reports and making oral presentations within prescribed timeframes.

Assessment Strategy

Assessment Strategy:
Practical Skills will be assessed through written coursework, individual and group presentations throughout the programme
External Reference Points
Framework for Higher Education Qualifications
Relevant Subject Benchmark Statement(s) (Link);

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each course unit/module can be found in the departmental or programme handbook. The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.
Date of Production
Revised IQP Winter 2021
Date approved by School Learning and Teaching Committee
Revised IQP Winter 2021
Date approved by School Board of Study
Revised IQP Winter 2021
Date approved by University Learning and Teaching Committee
Revised IQP Winter 2021
Date of Annual Review
In line with the university annual monitoring review process



MSc Management in a Digital Service Economy

PMSF1PDE / Full Time / January Entry
Term 1
Practical Research Methods [L7/15U] (BPFPRRM)
Service Marketing and Customer Experience Management [L7/15U] (BPFSMCE)
Service Systems - Fundamentals [L7/15U] (BPFSSYS)
Digital and Social Media Marketing [L7/15U] (BPFDSMM)
Term 2
Managing People Across Cultures [L7/15U] (BPFMPAC)
Managing People and Service Leadership [L7/15U] (BPFMPSL)
One of:
Financial Information for Business [L7/15U]
Strategic Marketing & Innovation [L7/15U] (MSCXXXT22)
June Examination
Term 3
Dissertation [L7/60U] (BPFSDIS)
Project Management [L7/15U] (BPFPROM)
Term 4
Dissertation [L7/60U] (BPFSDIS)
Postgraduate Examination