Over 70% of the world’s economy is services. The MSc Management in a Digital Service Economy aims to equip graduates with the ability to create and deliver reliable customer-centred service - a key differentiator in today’s digital world. In many industries, profit margins on product sales have shrunk enormously, leading to an increased focus on generating profits through value-added services and customer experience. Thus, the best firms now bundle customer-centred service with a manufactured product and create service- centred solutions. Some, like IBM have moved completely to service and solutions. Service Management as a body of knowledge has made immense progress in the last decade. Today’s digital economy is more and more service and experience-focused and it has become imperative to study all aspects of managing service. Buckingham is among the very few universities in the world to have responded to the demand for the creation of expertise in this area and to have established a track-record of success.

To enable students to develop an in-depth understanding of the holistic framework for the management of services.
To develop an understanding of generic philosophies, tools and techniques that can be applied in a digital, service environment.
To embed an understanding of the integrated principles of service systems, service marketing and customer experience management, digital and social media marketing, as well as human resources management in service businesses.
To reflect critically on knowledge gained and on personal performance through an application of theory in practice.
To enable students to enter management positions and/or as preparation for further research in management disciplines within the service industry.
To develop enduring skills and an appreciation that these skills can be enhanced and developed through life-long learning. Students will thus be equipped to contribute to work and society, whilst keeping pace with and adapting to change.

Framework for Higher Education Qualifications
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Relevant Subject Benchmark Statement(s) (Link);

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. More detailed information on the learning outcomes, content and teaching, learning and assessment methods of each course unit/module can be found in the departmental or programme handbook. The accuracy of the information contained in this document is reviewed annually by the University of Buckingham and may be checked by the Quality Assurance Agency.