Getting business ready

2 December 2020

The University of Buckingham’s Business Enterprise and Innovation Unit (BEIU) has launched a new MSc in Applied Enterprise and Innovation for January 2021 entrants.

According to research from YouGov and the University of Buckingham this year, only a quarter of Generation Z in the UK received any education, career advice or extracurricular activities relating to entrepreneurialism. Survation has previously reported that it found just 13% of graduates were seen by HR as ‘ready to hit the ground running’ when they entered the workplace, while according to Pearson Business School research, two-thirds were seen as ‘somewhat ready’ to work.”

‘We want to give students the chance to go a step further in building the skills that employers are looking for. The course will explore the competencies that 81% of UK businesses consider to be the most important to succeed in the commercial world, such as understanding the commercial world, creativity, planning, selling and leadership’ explains Nigel Adams, Director of BEIU, ‘This isn’t just for those looking to start their own businesses, it’s for anyone. The Covid-19 pandemic has meant that many of us are looking to expand our skills or change the direction of our careers. This course will help anyone looking to make a leap into a new area through providing them with transferable, sought after skills.’

Students on the University’s MSc in Applied Enterprise & Innovation will be researching and studying, in depth, academic theories and models. They will also work on real, practical projects with local and regional companies, along with their academic studies.

Current Buckingham student, Aisha Nwankwo from Milton Keynes is excited by this new opportunity, ‘Finishing a degree in the current climate has made me recognise that to help me further stand out in the world of employment I should take some extra steps. I would rather undertake a master’s degree designed to make me more employable and start my career on the right path than leave it up to chance.’

Richard Harrington, Chief Executive Officer, Buckinghamshire Local Enterprise Partnership comments, “Buckinghamshire is renowned as the Entrepreneurial Heart of England, and the new Master’s in Applied Enterprise & Innovation programme is exactly the type of initiative we want to see developed to support the next generation of enterprising graduates to help lead future economic growth.”

Applications for the MSc in Applied Enterprise and Innovation are currently open for a January 2021 start. Visit