BSc (Hons) Marketing with Psychology

Entry requirements: A-level: BBB-BBC / IB 32-31 
Full or Part-time:
School: Back to course finder

Course outline

Marketing and psychology form a natural union of disciplines in so far as many areas of marketing draw heavily on psychological theory and practice. This combination degree programme will give students insights into both the worlds of marketing and psychology, with the psychology element providing the knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.

The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.

This programme is likely to appeal to, and be useful for, those planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management.

Part-time Professional CIM Marketing qualifications are also available at the University of Buckingham.

Modules available on this course


  • BIS 1: Information Technology and Data Management
  • BIS 2: Business Applications and IT Management
  • Business Ethics
  • Business Simulation
  • Consumer Behaviour
  • Corporate Strategy and Strategic Management
  • Cross-Cultural Management
  • E-Business
  • The Economic Environment of Business
  • Entrepreneurship
  • Human Resource Management
  • International Business
  • International Marketing
  • Introduction to Business
  • Introduction to Management
  • Introduction to Office Software
  • Law for Business
  • Marketing 1 & 2
  • Marketing Communications
  • Operations Strategy
  • Organisational Behaviour
  • Quantitative Methods 1
  • Quantitative Methods 2
  • Service Management
  • Statistics for Business and Economics
  • Supply Chain Management


  • Animal Behaviour
  • Biological Psychology
  • Business Psychology
  • Clinical Psychology
  • Cognition
  • Cognitive Neuroscience and Neuropsychology
  • Counselling Psychology and Psychotherapy
  • Creative Performance and Expertise
  • Cyberpsychology
  • Developmental Psychology
  • Educational Psychology
  • Evolutionary Psychology
  • Forensic Psychology
  • Health Psychology
  • Individual Differences
  • Introduction to Psychology 1
  • Introduction to Psychology 2
  • Perception
  • Social Psychology
  • Sports and Exercise Psychology

Full course information in the University Handbook

Entry requirements

The A-level (or equivalent) requirements for this course are shown in the silver box (above). Applicants must also have GCSE English and Maths at  Grade C / Grade 4, or above (or equivalent). If you do not meet our minimum requirements at A-level you may be considered for our Foundation Pathway, depending on grades.

Language minors

Applicants with no previous knowledge of the chosen language must begin in September for a fast-track induction programme.

UCAS applications

You may apply either through the national UCAS university admissions system, or at any time directly to the University using our own online application form.

Mature students

Because of our two-year degree we find that the age range of our student body varies between those who have recently completed A-levels (or equivalent) to more mature students. Age is no barrier to learning and we welcome all applications from suitably qualified students.

International students

We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.

The University is a UKVI Tier 4 Sponsor.

English levels

If English is not your first language, please check our undergraduate English language requirements. If your English levels don’t meet our minimum requirements, you may be interested in applying for our Pre-sessional English Language Foundation Programmes.

Selection process

Wherever possible, you will be invited to the University to meet the Admissions Tutor for an informal interview and to have a tour of our campus. If you are an international applicant, it may not be possible for you to visit in person, so if the Admissions Tutor has any queries about your application you may be conducted by skype, email or phone.

The Admissions Team for Business would be happy to answer any questions you may have:

Lyn Hartin

Mrs Lyn Hartin

Business Admissions Administrator

Read more →

Bethany Janes

Admissions Support & Marketing Assistant

Read more →

Terms and conditions for prospective students

When you are offered a place at the University you will be notified of the terms and conditions between the University and students on our courses of study. When you accept an offer of a place on the course at the University a legal contract is formed between you and the University on the basis of the terms and conditions outlined in your offer letter. Your offer letter and the terms and conditions contain important information which you should read carefully before accepting any offer. Read the admissions terms and conditions > >

Quality teaching

We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.

High calibre staff

Most of our academic staff teach for three terms out of four, with the remaining term used for research. Because of this, we have no difficulty in attracting high calibre, highly respected lecturers, many of whom also have a background in business or industry and can offer networking opportunities for students.

Teaching methods

Teaching is carried out through a combination of lectures supported by seminars and tutorials. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of Buckingham’s faculty to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

Assessment methods

The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.

Preparation for work

All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.

Graduate employment

Our graduate prospects are excellentOur graduates have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service and one who became a leading Formula One motor-racing driver. Another secured a position as the Minister of Sabah and one female law graduate became the first British lawyer to become a French Advocate.

What our students and alumni say

“I came to study at Buckingham, thanks to the Desborough Scholarship, in January 2004, and have now graduated with a First Class degree (BSc Hons Marketing with French).

Of all the facilities I saw at university open days across the country, those at Buckingham were the best by far. The student:staff ratio and the round-the-clock library, Internet and building accessibility are some of Buckingham’s best features. Of particular importance to me were those of the MFL Department: the language labs, TV room, press publications… not to mention the willing, enthusiastic and extremely approachable staff.

For me, languages have always been a passionate area of study, and even if you flinch at the thought of an oral exam, you will not find a better place to learn them than at Buckingham.”

Edwina Emery
Marketing with French

“Unlike most British universities, Buckingham’s Marketing degree only takes two years to complete. I have enjoyed the course; mainly because it covers a variety of topics and has given me an insight into the way businesses operate. The personal and friendly teaching environment is something you won’t find atlarger universities. You are treated as an individual as opposed to just another face in the crowd. Most importantly, lecturers are
accessible, which means they can provide additional support if necessary.”

Christopher Doe
Marketing with Media Communications, 2008

The following fee illustrations provide an insight into the cost savings which can be made by studying at the University of Buckingham.

You may also find it useful to visit the following fee related information on our site:


Students who graduate from the University and plan to continue their studies with a postgraduate degree at Buckingham can benefit from a very generous automatic discount on their fees:

  • 33%, those with a first class honours degree from Buckingham
  • 25%, those with a Second Class Honours, Upper Division (2:1) degree from Buckingham


The following automatic awards are available to undergraduate Home students:

  • High Achiever Scholarship
    We offer a reduction of £2,000 on your tuition fees if you achieve AAB  or above in your A levels (or equivalent) excluding General Studies. This scholarship is dependent on your making Buckingham your firm choice. It will be reviewed after your preliminary and subsequent examinations and will continue if your average mark is in the upper second or first class.
  • Five Counties Scholarship
    If you live in Buckinghamshire (including Milton Keynes), Bedfordshire, Northamptonshire, Hertfordshire or Oxfordshire, you will be entitled to a local scholarship of £2,000 per annum  providing you meet the conditions of your offer. This scholarship is dependent on your making Buckingham your firm choice. You are not eligible for this award if you hold another scholarship from the University.
  • Buckingham Bursaries
    If, when you join the University, you are in receipt of a Maintenance Loan of £5,000 or more from Student Finance, you will receive a further bursary of £1,100 towards your tuition fees. This bursary may not be held with any other scholarship from the University (please note that because of the significant increase in the Five Counties Scholarship, this bursary is no longer awarded in addition).

An International Law Scholarship, worth up to 25% of the LLB international fees is available through our Law School.

Details of other scholarships can be found on our main Bursaries and Scholarships page.

On-campus accommodation

A typical room in University of Buckingham accommodationWe guarantee on-campus accommodation to all new students for their first four terms of study, as long as it is booked and paid for in good time, so you’re assured of a safe and secure home from home when you arrive at the University. Most new students choose this option.

Living on campus enables you to become involved in University activities, make friends, and integrate with the University community. For some of you this will be your first time in the UK; for others it will be the first time living away from home – and independence brings its challenges as well as its excitements. Whatever your circumstances, we know how important it is for you to feel comfortable in your accommodation.

What’s included?

All our study bedrooms are fully furnished, centrally heated, and connected to the internet. With few exceptions they have a wash basin and small refrigerator. We have a large number of ensuite rooms, and are upgrading more rooms each year. There are shared kitchens for when you wish to cook for yourself.

Find out more

If you’d like to find out more, visit our Accommodation pages or get in touch with our Accommodation Team.

We recommend that all prospective students visit our campus if they are able to, and campus tours include a typical student room. Arrange a tour via your Admissions Officer.