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BSc (Hons) Psychology with Marketing

Entry requirements: A-level: BBB 
Full or Part-time: Full-time
School: School of Science

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Course outline

Psychology is important in many aspects of business, not least in the whole area of marketing and advertising. Various areas of psychology such as motivation and reward, wants and needs, perception and individual differences inform how marketing can be most efficient. This combination is an excellent choice for anyone wanting to bring psychology to the marketing industry.

Modules available on this course

Psychology

  • Biological Psychology
  • Clinical Psychology
  • Cognition
  • Cognitive Neuroscience and Neuropsychology
  • Conceptual and Historical Issues in Psychology
  • Counselling Psychology and Psychotherapy
  • Cyberpsychology
  • Developmental Psychology
  • Educational Psychology
  • Individual Differences
  • Introduction to Psychology 1
  • Introduction to Psychology 2
  • Multivariate Statistics
  • Perception
  • Project
  • Psychology of Emotion
  • Research Methods and Statistics 1
  • Research Methods and Statistics 2
  • Social Psychology
  • Sports and Exercise Psychology

Marketing

  • Consumer Behaviour
  • Cross-Cultural Management
  • International Business
  • International Marketing
  • Introduction to Business
  • Introduction to Management
  • Marketing 1 & 2

Full course information in the University Handbook

Entry requirements

A level: BBB or 300 UCAS points (or equivalent). Applicants must also have GCSE English and Maths at Grade C or above (or equivalent).

Language minors

Applicants with no previous knowledge of the chosen language must begin in September for a fast-track induction programme. To commence studies in January, applicants must have at least grade ‘C’ GCSE in their chosen language.

UCAS applications

You may apply either through the national UCAS university admissions system, or at any time directly to the University using our own online application form. Our UCAS code is B90.

Mature students

Because of our two-year degree we find that the age range of our student body varies between those who have recently completed A-levels (or equivalent) to more mature students. Age is no barrier to learning and we welcome all applications from suitably qualified students.

International students

We are happy to consider all international applications and if you are an international student, you may find it useful to visit our international pages for details of entry requirements from your home country.

The University is a UKVI Tier 4 Sponsor.

English levels

If English is not your first language, please check our undergraduate English language requirements. If your English levels don’t meet our minimum requirements, you may be interested in applying for our Pre-sessional English Language Foundation Programmes.

Selection process

Wherever possible, you will be invited to the University to meet the Admissions Tutor for an informal interview and to have a tour of our campus. If you are an international applicant, it may not be possible for you to visit in person, so if the Admissions Tutor has any queries about your application you may be conducted by skype, email or phone.

The Admissions Assistant for Psychology would be happy to answer any questions you may have:

Rosie Johnson

Mrs Rosie Johnson

Admissions & Marketing Officer Psychology & Applied Computing
science-admissions@buckingham.ac.uk

Read more →

Terms and conditions for prospective students

When you are offered a place at the University you will be notified of the terms and conditions between the University and students on our courses of study. When you accept an offer of a place on the course at the University a legal contract is formed between you and the University on the basis of the terms and conditions outlined in your offer letter which are also given below. Your offer letter and the terms and conditions contain important information which you should read carefully before accepting any offer. Read the admissions terms and conditions > >

Quality teaching

We offer high quality, traditional Oxbridge-style teaching, which leads to our degrees being recognised around the world. The standards of degrees and awards are safeguarded by distinguished external examiners – senior academic staff from other universities in the UK – who approve and moderate assessed work.

High calibre staff

Most of our academic staff teach for three terms out of four, with the remaining term used for research. Because of this, we have no difficulty in attracting high calibre, highly respected lecturers, many of whom also have a background in business or industry and can offer networking opportunities for students.

Teaching methods

The Psychology Department believes in using a number of different teaching methods, with a great emphasis on interaction between students and lecturers / tutors and also on active learning. Our courses consist of some or all of the following:

  • lectures – the main forum for communicating factual information. Given the small number of students these can easily become interactive, and students are encouraged to ask questions
  • tutorials – small groups of typically 4 – 6 students discuss specific readings relevant to the lecture course and have the opportunity to ask questions about anything unclear from the lectures
  • classes / seminars – taught in larger groups, these may include demonstrations, videos, presentations to other students or other class activities
  • practical classes – psychology involves designing experiments and collecting and interpreting experimental data, and these classes will help students learn the relevant skills
  • computer classes – the courses on research design and statistics in particular involve the use of computers and programs such as SPSS. Students will have several classes during these courses to help familiarise them with such software
  • individual research project -this very important part of your degree is carried out in your second year. For more details please see Individual Research Project.
  • observational methods – use of eg. video footage for developing of critical incident criteria and interaction process analysis (for developmental psychology, personality / social psychology, crime psychology topics).

Assessment methods

The assessment of individual modules within each course varies according to the subject. Assessment is usually by examination, assessed coursework, or a combination of the two. Please check module information for more details.

Preparation for work

All our degree courses combine academic challenge with the transferable skills that will stand you in good stead for future employment. Many of our more vocationally-focused degrees offer the opportunity of work placements and experience in industry.

Graduate employment

We have a high graduate employment rate, The Higher Education Statistics Agency (HESA) ranked Buckingham top for graduate employability with 98.1% in July 2015.

Our graduate prospects are excellentOur graduates have gone on to further study at most of the world’s leading universities, including Harvard, London, Oxford and Cambridge and secured jobs in senior positions around the world. Among our alumni we have a graduate who became the head of his country’s civil service and one who became a leading Formula One motor-racing driver. Another secured a position as the Minister of Sabah and one female law graduate became the first British lawyer to become a French Advocate.

The following fee illustrations provide an insight into the cost savings which can be made by studying at the University of Buckingham.

You may also find it useful to visit the following fee related information on our site:

Discounts

Students who graduate from the University and plan to continue their studies with a postgraduate degree at Buckingham can benefit from a very generous automatic discount on their fees:

  • 33%, those with a first class honours degree from Buckingham
  • 25%, those with a Second Class Honours, Upper Division (2:1) degree from Buckingham

Scholarships

The following automatic awards are available to undergraduate Home students:

  • High Achiever Scholarship
    We offer a reduction of £2,500 on your tuition fees if you achieve ABB or above in your A levels (or equivalent) excluding General Studies. This scholarship is dependent on your making Buckingham your firm choice. It will be reviewed after your preliminary and subsequent examinations and will continue if your average mark is in the upper second or first class.
  • Five Counties Scholarship
    If you live in Buckinghamshire (including Milton Keynes), Bedfordshire, Northamptonshire, Hertfordshire* or Oxfordshire, you will be entitled to a local scholarship of £2,500 per annum providing you meet the conditions of your offer. This scholarship is dependent on your making Buckingham your firm choice. You are not eligible for this award if you hold another scholarship from the University.(* from July 2015)
  • Buckingham Bursaries
    If, when you join the University, you are in receipt of a Maintenance Loan of £5,000 or more from Student Finance, you will receive a further bursary of £1,100 towards your tuition fees. This bursary may not be held with any other scholarship from the University (please note that because of the significant increase in the Five Counties Scholarship, this bursary is no longer awarded in addition).

An International Law Scholarship, worth up to 25% of the LLB international fees is available through our Law School.

Details of other scholarships can be found on our main Bursaries and Scholarships page.

*The University reserves the right to increase course fees annually in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering educational services. If the University intends to increase your course fees it will notify you via email of this as soon as reasonably practicable.

On-campus accommodation

A typical room in University of Buckingham accommodationWe guarantee on-campus accommodation to all new students for their first four terms of study, as long as it is booked and paid for in good time, so you’re assured of a safe and secure home from home when you arrive at the University. Most new students choose this option.

Living on campus enables you to become involved in University activities, make friends, and integrate with the University community. For some of you this will be your first time in the UK; for others it will be the first time living away from home – and independence brings its challenges as well as its excitements. Whatever your circumstances, we know how important it is for you to feel comfortable in your accommodation.

What’s included?

All our study bedrooms are fully furnished, centrally heated, and connected to the internet. With few exceptions they have a wash basin and small refrigerator. We have a large number of ensuite rooms, and are upgrading more rooms each year. There are shared kitchens for when you wish to cook for yourself.

Find out more

If you’d like to find out more, visit our Accommodation pages or get in touch with our Accommodation Team.

We recommend that all prospective students visit our campus if they are able to, and campus tours include a typical student room. Arrange a tour via your Admissions Officer.

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