BSc (Hons) Marketing with Spanish

Course Outline

With the increased internationalisation / globalisation of business, the ability to develop an understanding of overseas markets and customers is paramount. An additional skill that assists in this understanding is the command of another language. The aims of this combination degree programme are therefore two-fold:

• To equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
• To develop a level of proficiency in the target language that will enable the student to communicate confidently and effectively in a business context.

This degree programme is likely to appeal to those wishing to pursue a career in any branch of marketing in an international context.

Teaching Method

Teaching is carried out through a combination of formal lectures supported by tutorials and seminars. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.

At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the University’s own Virtual Learning Environment.

What our students and alumni say

“I came to study at Buckingham, thanks to the Desborough Scholarship, in January 2004, and have now graduated with a First Class degree (BSc Hons Marketing with French).

Of all the facilities I saw at university open days across the country, those at Buckingham were the best by far. The student:staff ratio and the round-the-clock library, Internet and building accessibility are some of Buckingham’s best features. Of particular importance to me were those of the MFL Department: the language labs, TV room, press publications… not to mention the willing, enthusiastic and extremely approachable staff.

For me, languages have always been a passionate area of study, and even if you flinch at the thought of an oral exam, you will not find a better place to learn them than at Buckingham.”
Edwina Emery (Marketing with French)