| Qualification | Start dates | Entry requirements | Full- or Part-time | UCAS Code | Assessment | |
| Bachelor of Sciences (BSc Hons) | January | A-level: BBB-BBC | Level of English required | Full-time | N5C8 | Exam and written assessment |
Course Outline
Marketing and psychology form a natural union of disciplines in so far as many areas of marketing draw heavily on psychological theory and practice. This combination degree programme will give students insights into both the worlds of marketing and psychology, with the psychology element providing the knowledge and scientific understanding of human behaviour that will lead to a greater understanding of customer wants, needs, behaviour and aspirations.
The marketing component, which represents two-thirds of the programme, will equip students with the knowledge, tools and skills of modern marketing. This includes the development of an in-depth understanding of the constantly changing global environment in which marketing actions and decisions have to be taken as well as maintaining a constant customer and competitor focus.
This programme is likely to appeal to, and be useful for, those planning a career in any branch of marketing, but particularly in the fields of marketing research, advertising / marketing communications and brand management.
Teaching methods
Teaching is carried out through a combination of formal lectures supported by tutorials and seminars. A key feature of the Buckingham teaching method is the use of small tutorial groups which provide the most effective means of ensuring that the students benefit from the academic expertise at their disposal. It is also the philosophy of the Business School to be available to students outside the scheduled tutorial times and to encourage good working relationships between staff and students.
At the beginning of each term, we provide our students with module outlines and reading lists for each module. We also provide a tutorial question pack, which the students work through week by week. Each week corresponds with the subject given in the lectures and at each tutorial the students have the opportunity to discuss their answers to the tutorial questions. Solutions to the numerical tutorial questions are handed out each week so, by the end of the term, the students have a very useful pack of material to help with their revision. Lecturers are available throughout the term to help students with their revision for the examinations. An increasing proportion of course material is available on the University’s own Virtual Learning Environment.
What our students and alumni say
“Unlike most British universities, Buckingham’s Marketing degree only takes two years to complete. I have enjoyed the course; mainly because it covers a variety of topics and has
given me an insight into the way businesses operate. The personal and friendly teaching
environment is something you won’t find atlarger universities. You are treated as an
individual as opposed to just another face in the crowd. Most importantly, lecturers are
accessible, which means they can provide additional support if necessary.”
Christopher Doe (Marketing with Media Communications, 2008)
